How to Get more Followers on Instagram? 10 Foolproof Tips

Instagram today is one of the most expressive social networks in the online world and guaranteeing your company's territory on it is a smart move in the search for new leads

The network has grown impressively in recent years, reaching more than 500 million active users, surpassing even social media such as Twitter, Pinterest and the beloved Snapchat.

Knowing how to communicate with your audience through this medium guarantees a good advantage for your company, but, before that, it is necessary to know how to conquer followers who get hooked with your publications.

With this in mind, today we've set aside 10 ways to win new followers on Instagram for your brand. Read on to find out more!

10 tips to get more followers on Instagram

1. Connect your Instagram to other social networks

To publicize your profile and increase the number of followers, the first thing you should do is to connect your account to your other social networks.

To do this, enter the options area of the application, choose "linked accounts" in Settings and then select the alternatives of your choice.

2. Learn how to use Hashtags

A Hashtag comes from the numeral symbol (#) with a word that you want to present as a description of that publication.

You must have already seen some super popular ones like #lookdeldia or #instafood in Instagram, Twitter and even Facebook posts.

The proper use of this resource allows users to find your business more easily. In addition to allowing the organization of your content by categories within the network.

Always try to use hashtags that are directly related to your image and avoid flooding.

As much as that increases the reach of your business, it confuses the user experience that already accompanies your publications.

In case you still want to use them, you can do it in the comments area of your posts without contaminating someone else's timeline.

3. Look for photos that are really interesting

Another factor that makes all the difference in the engagement of Instagram users is the quality of the photos you post.

Don't be afraid to use angles, experiment with good lighting or opt for good quality when taking your photos. That difference can guarantee a large number of "likes" and attract the attention of whoever is scrolling through the timeline.

It is also essential to define a specific visual identity for your business, so you will have more chances to have a photo recognized as yours anywhere on the social network...

Want an example? Look at the @RockContent account and see how the photos, videos and images have a well-defined pattern. That helps establish a much stronger bond with the user.

Remember also that it is essential to understand what is successful with your buyer persona. Experimenting is the key to aligning your brand with the interests of your audience, and that is an important step in ensuring engagement.

4. To be present in the network

Your social media presence is very important when it comes to keeping your audience interested in your content. It's no use if you follow all the tips, post amazing photos and make the best comments only once a week.

To increase the engagement rate, you need to be a heavy user of the social network. Don't economize on "likes" on other users' photos, comment when you have something relevant to say (without advertising disguised as comments) and keep a good posting rhythm.

It is also worth sharing images from other accounts in your area. Who knows, you may earn a mention with a link back to your profile.

5. Feed the engagement in your account

Your publications will not receive interactions if you do not take the initiative. So, take a first step and stimulate those new contacts. Like, comment and bookmark the coolest photos you find, always opting for posts that are related to your business or from influential people in the area.

A good alternative is to start conversations with users in your own publications, or also know how to respond to those who take the time to comment on your photos. This way you show that you are active and care about your visitors.

6. Varies in content

Experiment with varying the format of your publications, taking advantage of the video and image alternatives that can be uploaded to Instagram.

When they are well elaborated, videos have an engagement rate three times higher than photos, so make good use of the tool and take care of the editing so that users interact with the brand.

Anything goes: product demonstrations, making of, interviews, launch previews and everything else your brand can produce. The important thing is to be conscious with your marketing proposal.

7.   Customize your profile

The space for the biography on Instagram can be used by your company in a smart and strategic way. Take advantage of this area to list the main links of your business, prioritizing the website, blogs and finally, social networks like Facebook, for example.